MS투데이

지원자격
경력 최소 8년이상
학력 학력무관

근무조건
지역 강원 춘천시 중앙로 16, 8층
임금 회사내규에 따름

고용형태
계약형태 정규직
근무형태 주 5일 근무

근무시간
(오전) 9시 00분~(오후) 6시 00분
주 소정근로시간 : 40시간

모집분야
디지털마케팅

직무내용
마케팅전략·기획,시장조사·분석,CRM,온라인마케팅

[LEGOLAND Korea Resort]
LEGOLAND Korea Resort는 아름다운 호반의 도시 춘천에 2022년 봄 개장 예정인 LEGO 테마 파크 및 호텔로 2세에서 12세의 어린이가 중심인 온가족이 함께 즐길 수 있는 최고의 Family Destination입니다.

LEGOLAND Korea Resort 공식 홈페이지 : https://www.legoland.kr/
LEGOLAND Korea Resort Facebook Page : https://www.facebook.com/LEGOLANDKoreaResort
LEGOLAND Korea Resort Linkedin Page : https://www.linkedin.com/company/legoland-korea-resort

[Position] Digital Manager(과~차장급)

[HR Talk]
LEGOLAND Korea Resort에서 Digital Marketing Activity 전반을 담당해주실 Digital Manager를 채용합니다.
다양한 Digital Marketing 채널들에 대한 Strategic한 Approach와 Digital Maketing의 트렌드를 이해하고 계신분, 무엇보다도 LEGOLAND Korea Resort에 대한 폭넓은 이해와 Insight를 통해 Innovative하게 업무를 진행해주실 분을 찾고 있습니다.
관련경력 8년 이상 경력자에 한하여 지원가능 하며, CRM 및 SEO/SEM Tool 및 UX/UI에 대한 배경지식과 경험이 필수이며, Entertainment 및 Hospitality 경력이 있으신 분은 우대합니다.
업무 관련 Global Stakeholder와의 Communication이 빈번한 포지션으로 영어 활용에 부담 없는 분에 한하여 지원 가능합니다. 자세한 사항은 아래의 Job Description을 참고해 주시기 바랍니다.

Position Summary:
Monitor website, traffic drivers (organic and paid digital) and CRM performance in relation to user experience (UX) and conversion rates (CR). Propose initiatives to improve performance and optimization based on analytics and testing. Manage content and assets for website and Mobile app through Content Management Systems (CMS). Work with CRM team in uploading information and assets to CRM campaigns. Secure up to date information on website and monitor web functionalities are working according to plan. Ensure a strong and appealing visual design across all digital touchpoints. Support HoM in developing and executing digital strategy (website and CRM program) for Park, Hotel and second gate to drive traffic to website and optimize online revenue

Key objectives:
Digital manager’s key area can be defined as Brand, Content, Technology initiatives in marketing perspective and eCommerce performance.

Secure ecommerce revenue targets and delivery top user experience (UX) for LLKR website, apps and other relevant digital & mobile platforms. Advise and support on initiatives to grow and improve digital traffic and number of followers (CRM and social Media)

Scope and Responsibilities:

- Content Development - Work with other marketing team (Brand Manager) and appropriate partners (including Retail, F&B, LLV, Operations/events) to develop and deliver fully optimized content for website, app and Short Break sites, which is relevant and integrated with local marketing campaigns. Also make sure to create strong and appealing visual design suitable for digital and mobile which are compliant with brand guideline and delivers our core message of value proposition

- Content Management – Manage the CMS to ensure that all relevant digital & mobile platforms including, website and app, are kept up to date, relevant and optimized.

- Tracking & Merchandising – Ensure that all relevant products are set up in the system and that content is tagged appropriately so that they can be tracked, as required.

- Yield Management – Ensure that all relevant products (including Up-sells / Cross sells) are live and optimized to deliver maximum yield.

- Web & mobile Development – Work with central team and relevant development partners to deliver specific development on time and within budget and to optimize local web tools, e.g.: personalization, in line with global direction.

- Testing/Post implementation monitor – Continually monitor the site and check that it is working efficiently and that any proposed changes are tested prior to ‘go live’ to ensure optimized solutions.

- Customer Journey (CJ)/User Experience (UX) Optimization – In line with global direction and agreed targets, constantly improve and maintain CJ and UX at its best quality to drive traffic and keep the most conversion at LLKR platforms.

- Digital Advertising/SEO/SEM – Take lead on digital performance marketing across key search engines, major portals and platforms and make sure our strong presence in key channels with accurate and dynamic information. Also constantly look for cost efficient way of advertising toward target audience through digital and mobile

- Analytics/Reporting – Ongoing Analytics and reporting on the performance of website, app, and other digital and mobile channels including advertising execution if any. Propose improvements where relevant.

Background and Experience:
- More than 8 years of experience from similar job in managing and developing websites, ideally within Theme Park, hotel or resorts. Good at project management and organizing material.
- General knowledge and experience with CMS platforms (Umbraco or similar plus mobile apps),
- Excellent design and visual interpretation and creativity in digital and mobile area
- In-depth expertise on various local and global eCommerce platforms (ideally Accesso).
- In-depth expertise in Google Analytics to understand web metrics and analytics.
- Early adapter of the cutting-edge new technology with Insightful knowledge on the fast-moving ICT industry in Korea and global
- Overall understanding & experience on usability and online A/B testing tools (Google Optimize or others)
-Strong user of Microsoft Office Products, (Adobe preferred if possible)
- Fluent in Korean and English, Verbal and Written
- Desired Characteristics: Self-motivated, Inter-personal & proactive to build positive relationships and linkages to other departments within LLKR and global peer groups, commercial drive, ability to combine technical competencies and consumer insights to deliver unique UX

Education:
A bachelor’s degree in (Digital) Marketing, Communications, Business, or other related fields preferred

Other Job Requirements:
- Requires a valid driver’s license and passport.
- Requires travel domestically and internationally.

[상세 직무기술서 및 지원방법]
자유양식의 이력서(국영문 통합 이력서 선호)를 아래의 URL로 접속하여 등록/지원
https://lnkd.in/gedus3H

[지원시 유의사항]
‘채용 절차의 공정화의 관한 법률(이하 채용절차법)’에 의거하여,
1) 자격증, 학위 등 증빙자료는 추후 요청 시 제출하게 됩니다.
2) 이력서에 주민등록번호, 가족사항 등의 개인정보를 기재하지 마시기 바랍니다.
*당사는 ‘채용절차법’에 의거, 채용 과정 중 업무와 무관한 일체의 개인신상정보를 묻거나 요구하지 않습니다. *

[채용일정]
2021.01.20 ~ 채용시마감(서류 제출 순으로 검토되며 빠르게 채용이 마감될 수 있습니다.)

[채용과정]
서류전형 -> 채용담당자 인터뷰 -> Business 인터뷰 -> 평판조회
(상황에 따라 인터뷰 절차가 추가 및 변경될 수 있습니다.)

[채용담당자]
안종화 과장, HR Recruiter
Charles.An@LEGOLAND.com
[LEGOLAND Korea Resort]Digital Manager(과~차장급) 채용

채용공고 링크
https://www.saramin.co.kr/zf_user/jobs/view?utm_source=work.go.kr&utm_medium=referral&utm_campaign=worknet&rec_idx=39464330

2021-01-22 09:49:29

222.113.163.147